Some Different Ways To Grow Your Landscaping Business

They've worked long and hard to get things started. You have learned the art of trading, acquired your driving license and insurance and have run a stable business. They have a working system, but they are in a difficult situation.

In this post, we'll explain 8 ways you can grow your landscaping business. Having a plan is vital. You can not blindly expect to hit gold. Your growth will be the result of targeted action. Let's take a look.

1. STAY EXISTING CUSTOMERS

If we apply the 80/20 rule here, 80% of your work comes from 20% of your customers. In this case, it is important to maintain a good relationship with the customers. Be the face of your business. Touch Base with your customers. Ask questions. How are you? How can you improve? You need to keep your loyal customers in order to have a foundation for a growing business.

2. START EARLY

Get going early in the spring. The nature of a landscaping company depends on where you are, making the most of the spring, summer and fall months. Take this time to stay one step ahead of your competitors. Set different ads. Find customers who are ready to put their sign in their garden. Go from door to door and spread the message with a card or brochure that simply contains your brand and services.

3rd Word of the mouth
It's no shame to ask your customers to share the word. Choosing a lawn care company is a big deal, and most people want to hire a company that has a good relationship with their trusted friends. Tell your customers that you value their business and ask them to tell others. Have a contest. If you get the most recommendations in a month, you'll win an iPad. Do it fun!

4. YARD SIGNS

An easy way to make a difference in your business is the use of advertising signs. Let 'em do the marketing hard lifting! Neighbors will see the work of your company, appreciate the quality of work and have a phone number where you can all be contacted by the sign. Ask each customer to put a sign in his garden to help you.

5. REBRAND

If you are leading a solid family business that has reached a plateau, it is a good time to upgrade your logo and reorient your brand. Contact a graphic designer to create a logo and slogan for your business. This will do much to spark interest. Let people know what you are doing. What you appreciate. Do you offer the lowest price in the city or boast high-quality organic care? Use this logo on social media and anywhere else you promote your landscaping business.

6. REVISIT YOUR WEBSITE

Is your website unchanged since 2005, when it was originally created? Time to update it. If you need to outsource this task, the investment is well worth it. They pay a small amount to get a website up and running, and can easily manage it themselves. Make sure it's suitable for mobile phones, that enhance usability, and where it belongs when Google users search for a landscaping company in their area.

7. START A BLOG

Create a place on your site for a blog that is updated regularly. Here you can establish yourself as an expert in landscape design. Answer frequently asked questions you receive from customers. Publish common issues and solutions for readers. This is a way to increase your reach and add depth to your website.

8. USE TWITTER

Go where all human beings are: in social media. Twitter is an exceptional place to build a platform for corporate recognition. If you are not already on Twitter, set one up. Publish before and after, discount offers, referral contests, and tips and hacks. Make sure you create a company hashtag and use it consistently when posting. Once you're set up on Twitter, you can buy ads. This will give you additional followers and direct followers for your new and improved website.

CONCLUSION

Such a list can be daunting. Instead of being overwhelmed, after reading through, pick one or two tips to take your business to the next level.

Ways to Market Your Landscape Business Ahead of the Busy Season

As the warmer weather approaches, US homeowners and facility managers begin to regain their green spaces. Is your landscape business ready for the season? What does your pipeline look like? Will the customers of the last year come back? What are you doing now to hold and win new business this year? Do you have enough capital to finance your seasonal push?
Here are some tips on keeping track of marketing for your landscaping company.

Beat your competitors in landscaping by focusing on your USP

There is a lot of competition in the landscaping industry. Only a few market entry barriers mean that more and more newcomers appear. Without a track record, they often offer only small prize money to win business.
Underbidding is by no means a sustainable business practice. Low bids can be a success and quickly undermine profits, especially if the business owner is new to the industry and still has no idea of ​​your actual overheads.

Do you have a customer service strategy that does the selling for you

Imagine that you do not have to do sales or marketing to promote your business. That is the power of recommendations.
Whether neighbors, community forums such as NextDoor or social media - customer relationships are your highest asset. Unfortunately, they are often ignored or downplayed in favor of price wars.
Think about how to build your existing customer relationships with recommendations, and repeat the business (more tips below) before doing business elsewhere.

Align your marketing efforts

Look for ways to find the best opportunities for your business. Some jobs may be more profitable than others, eg. B. Lawn care jobs for which higher prices apply, eg. For biological treatments or landscape installations. What about upselling to existing customers? It can be so easy to remind customers of the full range of services or to convert one-off orders into maintenance orders.
Or maybe you decide that it makes more sense to invest your marketing dollars in high-density routes, such as: Within a radius of 32 kilometers to maximize revenues and reduce the time and cost of travel between jobs.

Timing is everything

Just as important as aiming is the timing. Plan ahead. Plan your marketing so that you reach customers before they make their purchasing decisions. Market your business and stay in touch with your customers throughout the year instead of waiting for the season. Develop a flyer publishing and e-mail marketing plan that complies with seasonal requirements - lawn preparation, mulching and pruning in spring; Irrigation needs in late spring; Maintenance throughout the summer; etc. Use social media to present successful jobs and satisfied customers.

Become a trusted expert

One way to make sure your landscape business is visible and useful to your customers throughout the year is to provide regular information, tips, and useful content that positions you as a trusted authority or thought the leader in all landscape design issues. Find ways to provide useful online content so your business can shine early in the sales cycle and generate quality leads.

Finance your seasonal push

Preparing for the season can be expensive. In addition to marketing, you need to hiring people, buying supplies and equipment, and so on. Any of those investments can have a significant impact on cash flow, especially since the expenses are incurred before cash flows into your business. Enter working capital loans and a variety of options. Some financing options for small businesses promise immediate relief, others require a variety of documentation, personal guarantee, credit check and more.

Conclusion

If you can not afford it yourself, consider working with a marketing consultant or a freelance writer. They can work as needed when you need them, and they also bring immediate experience to the table.

Marketing Ideas For Promoting Your Landscaping Business

Landscaping companies have become part of real estate development to increase their value. Your startup landscaping business can, therefore, see steady growth due to ever-increasing demand. But you have to be competitive by implementing aggressive marketing.

Build recognition for your business

Proper recognition of your business, even if limited to a smaller area, is of considerable value to your emerging landscape business. Employees should identify the work they have done to create an environment of some buildings. Because they know your job, when you walk around in an area, they become familiar with your new business and its business.
So, how are people going to start recognizing your landscaping startup? Many suggestions can be offered. But before you start marketing your business, make sure you have a nice logo for your business. Remember that your potential customers are looking for the logo of your company first. If it's missing or its design is not impressive, there's a possibility that it does not trust your new company. Also, remember that a creative logo design is a proven way to make a good first impression on customers.

Market before the high season

The high season for landscaping companies usually starts in the spring and lasts until the fall, depending on the location. But do not wait until the season starts. If you do, you will be lagging behind other companies that have started marketing well before the season. You will win the landscaping orders, not you. To beat them in the marketing game, try to be the first to reach the customers and contact them more often. Use advertising to reach them. As they regularly see your ads, many of them will ask for your service. However, your advertising and all other visual resources should be impressive. So, hire online graphic design services from experienced professionals who create outstanding graphics. That way, you can leave a good impression on people.

Address your ideal customers

It is not possible for all small business owners to reach out to a full range of clients, including your landscaping startup. Therefore, first, contact only a small number of customers. Know your ideal customer for the business. To find out who is more likely to ask your services, you should search your local market. You know in which area of ​​the industry there are fewer competitors. You will understand which special services will create your niche market. Then target a specific group of customers in your marketing campaign.
But who could be your client in landscaping? There are so many, but you can always pinpoint them to find your niche. They may be homeowners who do not have the time, vision, and skills to keep their lawn in excellent condition. There may also be some new homeowners who want to give their property a decent look. Then some homeowners want to sell their property by landscaping at higher prices.

Create a portfolio site

Create a special portfolio for your landscaping company to showcase only those projects that you think are your best work. Include images of these projects in the portfolio to leave a great impression on the visitors. Make sure the photos are from a good DSLR camera. Also, check your portfolio regularly to showcase your latest strong work. But make sure that the portfolio is also a unique and memorable design. Let yourself be advised by a professional graphic designer who knows how to make a good impression on the visitors.

Use direct mail

Direct mail is still an effective and result-oriented marketing method in the digital age. Many surveys have shown that the vast majority of consumers open direct mail quickly. They prefer to use traditional e-mail for marketing through the other means. Send them your lawn care postcards by post to set them as their destination. Since the postcards have landscape logos as corporate identities, your logo will be displayed even if people do not read the content. You will also receive your message if you do not open the mail.

Conclusion

There may be many events and shows in your city. Some of them may only deal with landscaping and related activities. Make these shows a brand-building exercise for your landscaping company. This will give you a great opportunity to meet with some industry experts and potential customers.