Thursday, July 4, 2019

Some Different Ways To Grow Your Landscaping Business


They've worked long and hard to get things started. You have learned the art of trading, acquired your driving license and insurance and have run a stable business. They have a working system, but they are in a difficult situation.

In this post, we'll explain 8 ways you can grow your landscaping business. Having a plan is vital. You can not blindly expect to hit gold. Your growth will be the result of targeted action. Let's take a look.

1. STAY EXISTING CUSTOMERS

If we apply the 80/20 rule here, 80% of your work comes from 20% of your customers. In this case, it is important to maintain a good relationship with the customers. Be the face of your business. Touch Base with your customers. Ask questions. How are you? How can you improve? You need to keep your loyal customers in order to have a foundation for a growing business.

2. START EARLY

Get going early in the spring. The nature of a landscaping company depends on where you are, making the most of the spring, summer and fall months. Take this time to stay one step ahead of your competitors. Set different ads. Find customers who are ready to put their sign in their garden. Go from door to door and spread the message with a card or brochure that simply contains your brand and services.

3rd Word of the mouth
It's no shame to ask your customers to share the word. Choosing a lawn care company is a big deal, and most people want to hire a company that has a good relationship with their trusted friends. Tell your customers that you value their business and ask them to tell others. Have a contest. If you get the most recommendations in a month, you'll win an iPad. Do it fun!

4. YARD SIGNS

An easy way to make a difference in your business is the use of advertising signs. Let 'em do the marketing hard lifting! Neighbors will see the work of your company, appreciate the quality of work and have a phone number where you can all be contacted by the sign. Ask each customer to put a sign in his garden to help you.

5. REBRAND

If you are leading a solid family business that has reached a plateau, it is a good time to upgrade your logo and reorient your brand. Contact a graphic designer to create a logo and slogan for your business. This will do much to spark interest. Let people know what you are doing. What you appreciate. Do you offer the lowest price in the city or boast high-quality organic care? Use this logo on social media and anywhere else you promote your landscaping business.

6. REVISIT YOUR WEBSITE

Is your website unchanged since 2005, when it was originally created? Time to update it. If you need to outsource this task, the investment is well worth it. They pay a small amount to get a website up and running, and can easily manage it themselves. Make sure it's suitable for mobile phones, that enhance usability, and where it belongs when Google users search for a landscaping company in their area.

7. START A BLOG

Create a place on your site for a blog that is updated regularly. Here you can establish yourself as an expert in landscape design. Answer frequently asked questions you receive from customers. Publish common issues and solutions for readers. This is a way to increase your reach and add depth to your website.

8. USE TWITTER

Go where all human beings are: in social media. Twitter is an exceptional place to build a platform for corporate recognition. If you are not already on Twitter, set one up. Publish before and after, discount offers, referral contests, and tips and hacks. Make sure you create a company hashtag and use it consistently when posting. Once you're set up on Twitter, you can buy ads. This will give you additional followers and direct followers for your new and improved website.

CONCLUSION

Such a list can be daunting. Instead of being overwhelmed, after reading through, pick one or two tips to take your business to the next level.

4 comments:

  1. This is very insightful. Landscapers out there would appreciate this knowledge. Well done
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  2. Thanks for sharing these different methods of growing a landscaping business. I really dig the idea of rebranding. This is very useful information
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  3. Social media is an exceptional platform for growing any business. Thanks for creating more awareness on this through your article.
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  4. Updating your website is a great method. Outdated website can be a big hindrance to business growth, as the world is evolving one ought to evolve with it so as not to be left behind.
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