How to Optimize Your Facebook Business Pages?

First of all, if you do not know that you can do this on landscaping facebook posts, you are welcome. Back to the main point: Both local entries look very similar but are not identical. And that's the KEY!

This shows us, marketers, that the algorithms used by Google and Facebook differ from each other. It's obvious. Google's local listing combines on-page and off-page search engine optimization with local keywords, quotes, and links to (among other things) determine the local placement of listings that more or less directly to your company's website are linked.

Here are 5 things you should do today to optimize your Facebook business page, attract customers, and get them to engage with your brand.

1) Job profile

Imagine your company page as your website. Just as you need to optimize your website for on-site SEO, so do you for your site. If you read my article on SEO on the ground, you know that the on-page metrics are a ranking signal for search engines like Google and Bing.

Well, your Facebook page also takes into account the local metrics when you place your business listing on the Facebook search engine.

A good-looking and professional profile picture is not a ranking factor for Facebook, but it can make the difference between a customer who wants to discover more of your site and gives you similar behavior, and a client who is another landscape gardener looking for his nearness, make out.

2) Professional title picture

If you're optimizing for your cover image, you'll want to consider essentially the same aspects when choosing your profile picture, but the key aspects are size recommendations and message delivery.

Keep in mind that the Facebook Cover picture is one of the first things a user sees when he lands on your Facebook page. So it's better, it's important! Not only is this one of the first things, it also takes up some of the largest screen areas on both the desktop and mobile devices, which is all the more reason to have a beautiful picture.

Do not just throw something in, because you need something there. It shows that you are cutting corners and are not too interested in your brand image.

3) Write your story

This can probably be a little confusing, considering that Facebook has a feature called "Stories". Of course, that's not what I'm talking about. There is also an area on your Facebook corporate page where you can share your company history as usual.

As far as we know, Facebook is not a ranking signal for a story, but before we move forward, we need to first understand our target audience on the platform.

4) Name, address, telephone number (NAP)

If you are up to date on the best SEO practices and have read our article on local SEO, you should know the list of values ​​and NAP citations that apply to your business. However, I too often see that landscape gardener and other contractors do not publish their full business contact information on their Facebook page.

NAP stands for name, address, telephone and is an important list of contact information that every directory or website will have for your business.

5) Optimize page description and categories

These two are probably the most important things you need to update. The only reason why they are not listed first is that they should have been done while creating your page. However, it is worth calling them again and checking them.

Your page description is a short, 155-character description of the purpose of your Facebook page. This is NOT your mission statement or a description of your COMPANY. This is a description of the purpose of your PAGE. Below is an example. In another section, we'll talk about your business itself.

Conclusion

There are a lot of different things that need to be updated in terms of general business information, so I'll cover each issue fairly briefly. However, the most important thing is that you do not want to be so lazy when filling in your company information. Customers can see what they have and have not completed. If your customers are in a hurry, they do not have the time to do more research than the platform they found you on, in this example, Facebook. So give them all the information you can!